Colle + McVoy Responsive Signage

Published on Jan. 26, 2010
by Kyle

Located in the beautiful warehouse district of Minneapolis, Colle + McVoy is an integrated advertising agency. Founded on traditional media over 70 years ago, Colle + McVoy was quick to add digital capabilities and has gained a lot of notoriety for its interactive work.

To express our capabilities and make our space speak to what we do, we enhanced our existing plastic logotype with a hidden projector and camera. Mapping our projections to the space, we created sequences of illumination for the lettering and created a play between virtual and physical objects that responds to the activity of people in the space.

This project was designed and developed in collaboration at Colle + McVoy with Grant Eull.

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Jan. 17, 2010

Art(ists) on the Verge Fellowship

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Dec. 17, 2009

Squawq Analytics – Term metrics for Twitter

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Sep. 25, 2009

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Sep. 25, 2009

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Jul. 24, 2009

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