Twaugmented Reality

Published on Sep. 25, 2009
by Kyle

So Advertising Week will be ending tomorrow and I hadn’t mentioned our project for it, Twaugmented Reality. Our creative team got together a few weeks ago and was briefed that we would be creating a print advertisement for Ad Week. We decided this was a good opportunity to test the waters of augmented reality and have some fun with it. So our team created an augmented-reality site using fiducial-tracking (the type with the paper square) and I was the lead developer.

Printing our mark in the event program brings the users one step closer to experiencing the site; since there would be no need for them to print out a mark. Since Ad Week took place in New York and we are in Minneapolis, we wanted to connect the two. Holding the mark right-side-up shows you a Minneapolis sky-line and tweets relating to @collemcvoy, rotating the mark upside-down shrinks the Minneapolis sky-line and reveals a New York sky-line with tweets relating to Advertising Week. It was a pretty fun project to develop, It gave us a chance to learn more about flash-based augmented reality’s many limitations and of course using Papervision3D is always fun. Truly a fun labs-worthy project.
The video below is of my friend Andrew Charon demonstrating the piece. Be sure to visit the site at http://www.collemcvoy.com/big.